Hemu ended up selling her formidable business to Tata Trent a few years after that. Hemu and her business partner later told me I might have a career in event management. Almost all the copies of the four titles Landmark had ordered got sold. Some 250 people turned up, jamming the aisles of the bookstore. You are doing this relatively unknown caste stuff, so relax.”Įven before the event started, we fell short of chairs. “Last week we had a bestselling author of a maternity and pregnancy book over and barely forty showed up. Hemu Ramaiah, founder of the Landmark chain of stores, who had known me then as the Outlook correspondent, asked me: “How many chairs? 40?” I said we may need over a hundred. Mini Krishnan of OUP, who contributed Rs 10,000 as seed money for Navayana, received the first four titles from Jadhav. I had invited the writers Narendra Jadhav (whose memoir Outcaste had been just published by Penguin), P Sivakami, Kanimozhi (not involved with politics and scandals back then) and N Ram of The Hindu (getting him meant you were assured coverage in his paper). We have been around for seventeen years, and I’d like to tell you the how and why.įounded on 5 November 2003 between Pondicherry and Chennai, where Ravikumar and I respectively lived, we launched with four slim titles of 40 to 80 pages priced between Rs 40 and Rs 60 at the Landmark bookstore in Spencer Plaza (the mother of malls in India). We are a publishing house that has never been about business as usual, but about embracing the unusual.
Navayana breathes somewhere between the atom and the sky.
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